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Celebrating 25 Years of Bringing You Home

For a quarter of a century, Heartland Builders has brought a ton of fun — and even more quality — to building custom homes in the Grand Rapids/West Michigan area. We strive to bring a level of dedication and innovation to our homes that our customers rave about. We couldn’t do it without all of our homeowners, prospective homeowners, team members, and trade partners — we are so grateful for the parts you have played in Heartland Builders’ success! 


Rich and Cindy Kogelschatz, the owners of Heartland Builders, are so thankful to have come this far. Here’s what they said about the incredible, 25-year journey:


“What a wild ride it has been! From starting and growing our business, to seeing our business shrink due to the financial collapse of 2008-2010, to grow again, and now to manage it through COVID makes me think of how grateful I am for the clients that put their trust in us, and our employees who work so hard to help our clients. I am as optimistic today about who we are and what we do as I have ever been. Onward and upward!” – Rich Kogelschatz, Heartland Builders


“I can’t believe that Heartland Builders has been in business for 25 years! It is such an honor to be a part of bringing our clients’ visions to life. I remember back in the early days when Rich and I had date nights where we would attach rigid foam to the exterior of our foundation walls and clean all of the homes. Boy, have things changed for the better!


I am so proud of my husband who has had the vision to make Heartland Builders what it is today and continues to push and challenge what and how we can provide the best experience for our clients. It has been a fun ride! We appreciate all of the talented trade partners that we have had the privilege of working with and our awesome employees, past and present. But most importantly, we appreciate our clients who have partnered and trusted us to build their homes.” – Cindy Kogelschatz, Heartland Builders


Thank you all — we look forward to including you in our celebrations throughout 2022. Here’s to another 25 years of crafting custom homes and making the process easy, fun, and fast(er than you think)!