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Knowing the Difference Between a Production versus Custom Builder

Your home is the place that you return to every day, where you find comfort and warmth, where you and your family experience life’s best moments. That’s why Heartland Builders specializes in customization, and allows you to choose not only the look and feel, but the heart and soul, of your most special place of all.

So What’s the Difference?

When you look around for a trustworthy team to build your brand new home, you will come across both production builders and custom builders. The major difference is that while both are experts in their craft, production builders only allow for small custom changes,  and limited choices for finishes. Production builders also build multiple homes at a fast pace usually in neighborhoods that they have developed.

On the other hand, Heartland Builders lets you take the reigns — after all, your home is entirely yours from top to bottom. Once you’ve chosen your dream floor plan, we’ll let you see it in 3D so you can modify it to your heart’s content. When you get to see your home before it’s built, you’re able to visualize exactly what you want before construction starts. This way, the finished product is just what you’ve always dreamed of.

The Power to Customize

Do you want to turn a bedroom into a screened-in porch? Do you want to move your kitchen from the back of your home to the front? Do you want your gorgeous owner’s suite on the main floor or on the 2nd floor? With us, you don’t ever have to give a “yes” or “no” answer… If you aren’t completely happy with something, from a room’s location to a room’s function, you have the power to change it.

When you step into your home, you should feel pride, relief, and most of all, endless comfort. This can only happen in a home that reflects your personal preferences — which is exactly what we promise you. At Heartland Builders, your trusted custom builder in Grand Rapids, our easy, fun, and fast(er) than you think building process ensures that you get the home that you deserve, with the service and care that you deserve.

Are you ready to make 2019 the year you make the greatest move of your life? For more information on how you can customize your brand new home, please visit www.heartlandbuilders.com or call 616-205-5430.