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WEST MICHIGAN HOME BUILDERS

Committed to a professional home building experience

Welcome to Heartland Builders, we are a one-of-a-kind, on-your-lot custom home builder. Our journey began over 25 years ago building spec homes; however, once we built our first custom home the rest was history. Today we are proud of how we evolved – but we are especially proud that our mission has remained the same. We believe that building your dream home is one of the most incredible experiences of your life, and we are so honored to be a part of it. That is why we make sure that every part of your journey, from beginning to end, is as easy, fun, and fast(er than you think)! Yes, with us, building your home is fun!

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Of course, home looks different for everyone, which is why we work closely together to nail down the exact vision in your mind.

We want your new home to look and feel like you’ve always wanted, and we give each and every homeowner the same amount of time and care that we’d give to our own families. Because when you trust us with your home, you become a part of ours.

One of the most formative moments of our career was building a home for a gentleman in a wheelchair — this opened our eyes to how important it was for home to not just be modern, fresh, and aesthetically pleasing, but functional as well. This experience inspired us to take a different approach to homebuilding; we promise that the home we build for you will support you over the years, allowing you to age gracefully, no matter your situation. Above all else, your home will be a place that’s filled with character and heart, where you can truly live your most fulfilling life.

You may have heard that the process of building a new home is stressful — but we’ve never been ones to settle for the status quo. Our Heartland family is great at what we do, but most importantly, we love what we do, which is why you’ll love building with us as well. If you’re ready for a home that fits you and your family just right, Heartland is your perfect match.

 Core Values:

Be Great At What You Do

Treat Everyone Well

Positive Energy

Fanatical About The Details

Do The Right Thing

Meet the Team

Meet the team who makes it all possible!

Rich Kogelshatz

CEO

What is the one thing you cannot resist?
Dark Chocolate, Potato Chips, Ice Cream…..oh, you said only one. Oops!
Where is your favorite place to be?
Cindy and I just built a new house, so I will say my house. But, a location, would be northern Michigan with my wife and kids
What would you do
(for a career) if you weren’t doing this?
I would be Secretary of State and solve the world’s problems.

Cindy Kogelshatz

COO

Where is your favorite place to be?
Home. I have a great Heartland Builders home!
What would you do
(for a career) if you weren’t doing this?
Open a catering business with my husband Rich.

Steve VanVliet

Operations Manager

What is the one thing you cannot resist?
Sports, like playing and watching all kinds of different sports
Where is your favorite place to be?
Brother & Sister in laws cottage in Baldwin with family

Jen Clements

Interior Designer

What is the one thing you cannot resist?
Hot and fresh pizza. Every. Time.
Where is your favorite place to be?
Home- nothing beats home.
What would you do
(for a career) if you weren’t doing this?
I would open a dog treat bakery and storefront.

Julie Knudstrup

Estimator

Where is your favorite place to be?
I’m going to go with Pictured Rocks, although there are so many places I love to visit and explore.
What would you do
(for a career) if you weren’t doing this?
As much as I love pricing your home, I would also enjoy drawing/designing it. I love architectural design and site planning.

Josh Middleton

Project Manager

What is the one thing you cannot resist?
salted caramel ice cream (it’s kind of a problem)
Where is your favorite place to be?
just about any forest, really
What would you do
(for a career) if you weren’t doing this?
Permaculture Landscape Design/Consulting

Bob Moritz

Estimator

What is the one thing you cannot resist?
I like to slap leaves on trees while out on walks. Whenever I see a really big green leaf within striking distance, it’s going to get a smack… the sound is very satisfying.
Where is your favorite place to be?
Hammock for sure. Whether it is in my back yard or next to a river while camping, hammocks are the place to be
What would you do
(for a career) if you weren’t doing this?
White water rafting guide, “AY-OH RIVER!”

Becky Wiseman

Bookkeeper

What is the one thing you cannot resist?
Better Made - Strawberry Licorice

Amy Rivera

Office Manager, Marketing & Warranty Coordinator

What is the one thing you cannot resist?
Coke. Ice Cold Coke. In a can.
Where is your favorite place to be?
Vacationing in the British Virgin Islands. My dream is to take my daughter there.