EASY. FUN.
FAST(ER) THAN YOU THINK.
WELCOME TO HEARTLAND BUILDERS.
We are a one-of-a-kind, on-your-lot, custom-home builder serving Grand Rapids, Holland, the Lakeshore and much of West Michigan. Our process is:
Choose a plan, get a price. All of our floorplans are customizable, and yes, it really is that simple!
Participate fully in the architectural design process. You’ll sit with us as we modify your home in real time and in 3D so you know exactly what it will look like before we ever break ground.
At your first meeting with us, you will get a tentative price for your home. And, when your home is under construction, you will know your move-in date 4 to 5 months in advance of us handing you the keys. Hurray!
EXPLORE HOW WE’RE DIFFERENT
CUSTOMIZABLE FLOORPLANS
Start with one of Heartland’s customizable floorplans, or let us help design your unique custom home. With our attention to the smallest detail, every Heartland home is as unique as its owner. We have built our reputation as a quality, custom builder and our PTQ Promise backs up our commitment to the quality of our homes and the experience we want for our clients. Let’s design and build your new home together!
VISIT A DESIGN STUDIO
At our Design Studio’s we will provide you with an interactive 3d architectural design experience and an inspiring selections process with our Interior Designer.
PTQ PROMISE
There’s nothing quite like it in the industry…. a Price, Time, and Quality Guarantee. Explore our promises to you.
FEATURED HOME
Skovhus
This home strikes the perfect balance of style and function. The rich dark siding is beautifully complemented by warm wood accents that seamlessly flow into the interior. Inside, earthy tones and clean, elegant lines create a space that’s both highly functional and visually stunning. Black windows frame breathtaking views, bringing the outdoors in and enhancing the home’s overall appeal.
NEWS & EVENTS

Open House| Grand Rapids
March 26 | 5:30-7:30pm
Come on in—we’d love to show you around! Our open houses are the perfect chance to see what Heartland Builders is all about. Walk through one of our finished homes, get a real feel for the layout, and experience the quality and thoughtful details we’re so proud of.
Whether you’re just browsing or actively planning your dream home, this is a relaxed, come-as-you-are opportunity to explore, ask questions, and maybe even get a little inspired. No pressure, no sales pitch – just beautiful spaces and good vibes.
Warning: Touring this home may cause extreme desire to build one of your own.
RSVP with Sarah at sarah@heartlandbuilders.com

Home Building 101
Grand Rapids
March 21 | 9-11am
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Holland
April 18 | 9-11am
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Realtors
Home Building 101, 201, & 301 Holland
April 29 | 10am-12pm
Join us to learn more about topics of interest for Realtors related to the home building process. Whether you’ve worked with us before or just curious about home building and evaluating land, this is your chance to ask all the questions, demystify the lingo, and leave feeling more confident. No pop quiz, just good info and maybe a snack or two.
Two continuing education credits.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101
Grand Rapids
May 18 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Holland
June 17 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Gun Lake
July 18 | 9-11am
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Realtors
Home Building 101, 201, & 301 Grand Rapids
July 23 | 1-3pm
Join us to learn more about topics of interest for Realtors related to the home building process. Whether you’ve worked with us before or just curious about home building and evaluating land, this is your chance to ask all the questions, demystify the lingo, and leave feeling more confident. No pop quiz, just good info and maybe a snack or two.
Two continuing education credits.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Holland
August 19 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101
Grand Rapids
September 17 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Holland
October 17 | 9-11am
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Realtors
Home Building 101, 201, & 301 Holland
October 22 | 1-3pm
Join us to learn more about topics of interest for Realtors related to the home building process. Whether you’ve worked with us before or just curious about home building and evaluating land, this is your chance to ask all the questions, demystify the lingo, and leave feeling more confident. No pop quiz, just good info and maybe a snack or two.
Two continuing education credits.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101
Grand Rapids
November 16 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions

Home Building 101 | Holland
December 10 | 5:30-7:30pm
Thinking about building a custom home but don’t know where to start?
Home Building 101 is your no-pressure, information-packed introduction to the wild and wonderful world of building from scratch.
We’ll walk you through the basics—from how to choose (and evaluate) land, to understanding the timeline, budget, and big decisions along the way. We’ll also touch on fun stuff like design selections, paint colors, and all the Pinterest-worthy moments that make your home yours.
Whether you’re serious about building or just curious about the process, this is your chance to ask all the questions, demystify the lingo, and leave feeling way more confident. No pop quiz, just good info and maybe a snack or two.
RSVP HERE or reach out to Sarah at sarah@heartlandbuilders.com with questions
Show Your Home Some Love this Valentine’s Day
February 8, 2026
Comfortable, reliable, and perfectly compatible with your lifestyle, your Heartland Builders home truly is “the one” for you. With Valentine’s Day just around the corner, READ MORE
Trendy vs. Timeless: How to Design a Home You’ll Love for Years to Come
February 5, 2026
One of the most exciting parts of designing a new custom home is the opportunity to express your personality through interior design. From kitchens and READ MORE
Barndominiums, Building 101, Money
Barndominiums in Michigan: Why They’re Not the Budget Build People Expect
January 30, 2026
At Heartland Builders, we get a lot of phone calls about barndominiums. Many of these conversations start the same way: “We’re interested in a barndominium READ MORE









